Frequently asked questions

At Eldee Expo Experts, we know that planning and building a trade show stand involves many choices and practical questions.
That’s why we have created this FAQ section: to provide you with clear answers and remove any uncertainties.

Don’t see your question here? Contact us.
We are ready to guide your company and help at every step on the way to an impressive and effective trade show participation.

Exhibition stand types

What is the difference between modular and custom stands?

A modular system stand consists of standard components that can be flexibly combined.
It can be set up quickly, is often reusable, and is therefore efficient in terms of time and cost. It is ideal if you are looking for a practical and adaptable solution. A custom stand is fully designed around your brand identity, message, and target audience. This offers much more freedom in shape, appearance, and special elements, resulting in a unique and eye-catching stand that perfectly matches your wishes.

What are the advantages of a modular stand for multiple trade shows?

Better ROI, reusability, shorter production time, and lower logistics costs.
A modular stand offers several advantages for companies attending multiple trade shows. It provides a better return on investment because you can reuse the same stand. You do not need to build a new one each time. The system is flexible and easy to adapt to different spaces or events. It also saves time, as it is quicker to set up than a custom stand. In addition, it reduces logistics costs due to easier transport and storage. It also requires less preparation time than a custom-made stand, because many elements are pre-designed and ready to use. Finally, it is a more sustainable option because the materials can be reused.

What are modular stands and why should I consider them?

Modular stands are built from reusable components that can be combined to create an exhibition stand. These systems often use aluminum frames as a base, which can be easily assembled, expanded, or reconfigured for different layouts and events. Full-colour printed fabrics are placed into the frames using a silicone edge (keder), creating a seamless and high-quality visual appearance. This approach offers flexibility and cost-efficiency, as the same components can be reused and adapted over time. Well-known modular systems include Expolinc, beMatrix, and Aluvision, each offering versatile solutions for different stand designs. Ask us about the best solution for your needs.

Brand experience & positioning

How can I make my brand stand out among other exhibitors?

With a well-thought-out stand design that matches your brand identity and attracts attention. Think of striking shapes, lighting, interactive elements, or storytelling. Sometimes a design that radiates calm and space can make your brand stand out in a busy trade hall. We design stands that are both functional and distinctive and find the approach that works best for your brand and goals.

How do I translate my brand identity into a trade show stand?

We start by defining the core elements of your brand: what do you want to communicate, what do you want to express, and what makes your brand recognizable? Clear brand characteristics are essential as a foundation. In addition, we look at the goal of your trade show participation, as this strongly influences the design and approach. From there, we translate your visual identity, tone of voice, and core values into materials, colors, shapes, visuals, and even the overall atmosphere of the stand. The result is a consistent and recognizable brand experience, from first impression to personal interaction.

How can I make sure visitors remember my brand after the trade show?

By creating a strong and consistent brand experience before, during, and after the event. Start with clear brand recognition in your stand design, so visitors immediately understand who you are and what you stand for. Combine this with an active social media campaign to build awareness in advance, engage visitors during the show, and stay visible afterward. During the event itself, your stand staff plays a key role; their energy, communication, and personal approach often leave the strongest impression. Reinforce this experience with eye-catching giveaways, on-site activations, or interactive content. After the show, follow up in a smart and timely way with mailings, social content, or an aftermovie to keep your brand top-of-mind and strengthen the connection with your audience.

Planning & logistics

When should I start preparing for my trade show stand?

The preparation time depends on the trade show, location (domestic or international), stand size, and any special requirements, such as importing products or machinery. On average, we recommend starting 4 to 6 months in advance. For international or large (multi-year) shows, it can take up to a year. Early planning gives space for design, production, logistics, and applying for all necessary facilities.

How does the stand design and construction process work?

We start with a briefing where your goals and wishes are central. Our design team then works on the concept while the project manager prepares a quote. After your feedback and approval, we handle all technical applications, scheduling, and production. Finally, we build the stand on location. We involve you throughout the process to ensure the end result fully meets your expectations. For more information, check our work method page.

What if unexpected issues arise during the trade show or if I have a question?

The day before the trade show, we personally deliver the stand and check all details together. If something is missing or needs to change (e.g., extra bar stools or print materials), we can often fix it last-minute. During the trade show, we remain available by phone, and if needed, one of our team members can assist on-site. We make sure you can focus on your visitors, we handle the rest.

Practical organization

How do you arrange permits, connections, and hall requirements?

We take care of all technical and administrative arrangements on your behalf to ensure everything runs smoothly. To do this efficiently, we ask for your login details for the exhibition’s webshop, so we can directly manage orders and services. We handle applications for electricity, internet, water, and other hall-related requirements, and we also request quotations for rigging if needed. In addition, we carefully calculate the required power capacity for your stand to avoid any issues on-site. During the design phase, we already take into account the exact location of floor ducts and technical points in the exhibition hall, so the stand layout aligns perfectly with the venue’s infrastructure. This way, you can focus on your event while we ensure all practical and technical details are fully arranged.

Can you help with transport and storage of my stand components?

Yes, we coordinate transport, storage, and reuse if desired.

How are stand components stored between different events?

Eldee has an XXL warehouse where we store stand components. If you would like to store purchased stand components with us, we would be happy to provide you with a quote.

Can you also provide exhibition stands for international trade shows?

Yes, we design and build exhibition stands across Europe, taking care of the entire process from concept to realization, including logistics and on-site coordination. Being centrally located in the Netherlands, we are well positioned to efficiently serve international projects and transport materials across borders. We are experienced in working at major exhibition venues such as Messe München, Messe Düsseldorf, Messe Berlin, Paris Expo Porte de Versailles, Messe Frankfurt, Kortrijk Xpo, and Hamburg Messe. Thanks to our international network and experience with local regulations and venue requirements, we ensure a smooth and reliable execution wherever your event takes place.

What happens if last-minute changes are needed?

We are easily reachable by phone and can often make adjustments on-site, depending on the item.

Design & creation

What are the possibilities for stand design within my budget?

We always design a stand that fits both your budget and your brand objectives. The process starts with a clear understanding of your wishes, goals, and the type of impact you want to create at the trade show. Based on this, we develop a concept and present a 3D design to give you a realistic view of what is possible within your budget. Throughout the process, we actively advise on the feasibility of your wishes and how they align with the available budget. We also guide you in making smart choices in materials, construction methods, and layout to maximize visual impact without unnecessary costs. This way, you get a well-considered and achievable design that meets your expectations and budget.

How much does an average stand cost?

The cost of an exhibition stand depends on several factors, such as size, design complexity, and the materials used. As an indication, a stand of around 20 m² in the Netherlands can be realized from approximately €10,000. However, the total cost is strongly influenced by elements such as build height, whether the design is basic or more complex, the use of straight or curved shapes, and additional features like AV equipment, LED lighting, (suspended) banners, and the choice between standard or more luxurious furniture. For a fully tailored stand, you can generally expect a starting range from approximately €400 per m². Based on your wishes and design, we will always provide a clear and non-binding quotation.

Can I use my own design and have you build it?

In most cases, our design team creates a unique design that meets your needs. You can be as involved in the design process as you wish. If you already have a design with ownership rights, you can provide it to us. Sometimes, we may need to make minor adjustments to align it with the exhibition's construction guidelines and safety requirements. If you'd like us to create a design, let's schedule a meeting to discuss your requirements or fill out our briefing form in advance.

How are the signing specifications?

After signing the order confirmation, you will receive a signage design from us for your stand. It will include the exact dimensions and file format required for signage. You can also find the general artwork submission requirements on our download page.

Can you help with interactive elements or activations?

Certainly. Many clients have already applied various activations, giving us a lot of ideas. Think of product demos, touchscreens, AR applications, games, or social media walls. Together we decide which form fits your brand, goals, and visitors best, so the activation has real impact.

Collaboration & execution

How does the collaboration with you as a stand builder work?

We start with a briefing to clarify your goals and wishes. Then we make a 3D design and a clear quote. After approval, we guide the entire process. From technical applications to transport, setup, follow-up, and dismantling. You have one point of contact, we handle the rest. View our working method here.

What if something goes wrong at the trade show – how do you handle it?

The day before the trade show, we personally deliver the stand, testing and checking everything. If any unexpected problems arise afterward, we are ready to help. We are available by phone and, if needed, can provide on-site assistance. We do everything to ensure your participation goes smoothly.

How do you make sure everything runs on time and according to plan?

We work with a clear schedule, monitor deadlines, and keep communication short. Everything, from design to setup, is tightly coordinated with suppliers, the exhibition organization, and your team. This ensures flawless preparation and delivery.

After the trade show

How can I follow up on leads effectively after the trade show?

Use a lead system during the trade show to collect data efficiently. Many exhibition organizers offer them for rent via their webshop. After the event, we advise contacting leads as soon as possible via email, phone, or personal follow-up.

How can I use social media around my trade show participation?

Social media can significantly increase the reach of your trade show participation. Post announcements and teasers beforehand, share photos and updates from your stand and activities during the show, and provide a recap or follow-up afterward. This attracts visitors to your stand and extends your visibility and impact beyond the trade floor.

What can I learn from my trade show participation for next time?

Evaluate what went well and what could be improved: look at visitor numbers, lead quality, stand layout, logistics, and team collaboration. Collect feedback from colleagues and clients and note what you want to keep or improve.

What do you do with dismantling and removal?

We handle full teardown, dismantling, transport, and, if needed, storage until the next trade show.

How can I evaluate my trade show participation?

Set measurable goals beforehand, for example, the number of leads per day. We advise starting lead tracking and CRM follow-up directly after the trade show to analyze ROI effectively.

Strategy & ROI

What are the benefits of participating in a trade show?

Participating in a trade show offers valuable opportunities: visibility, brand positioning, relationship building, and generating new leads. When executed well, it not only results in direct conversations but also creates long-term customer relationships and strengthens your market position.

How do I measure the ROI of a trade show participation?

Set your objectives in advance, for example, the number of qualified leads, appointments, or sales. Then measure the results. This can be done in several ways:

• Direct revenue: orders placed during or immediately after the trade show.
• Expected revenue from leads: the value of potential customers, weighted by the chance of success.
• Marketing value: estimated value of media attention, brand strengthening, and new distribution channels.

How does participating in a trade show fit into my brand or marketing strategy?

A trade show is a powerful part of your marketing mix because it allows direct and personal contact with your target audience. It is an opportunity to bring your brand story to life, present new products, and strengthen relationships. By smartly linking your trade show participation to other marketing activities, such as email campaigns, social media, PR, and advertising, you increase visibility and reinforce your message across multiple channels. This way, the event is not an isolated moment but an integral part of your brand strategy. We ensure that your trade show approach aligns seamlessly with your broader marketing and communication goals.