Food Trade Shows: PLMA, Sial, Anuga
Stand Kaptein
For Kaptein – The House of Cheese and Butter, we have been designing and delivering exhibition stands for leading international food trade shows for many years. The challenge is always clear. On the one hand, the stand must be instantly recognisable. On the other hand, it must be flexible enough to work across different countries, audiences and floor sizes. With a consistent concept and smart detailing, we create exhibition stands that support Kaptein’s international ambitions within the food industry.
Location
Amsterdam, Cologne, Paris
Surface Area
18 - 62 sqm
consistent stand Kaptein for food trade shows
First of all, every project starts with safeguarding a single, strong brand identity. The stand Kaptein is defined by fixed colour schemes, distinctive illustrations and the well-known slogan The House of Cheese and Butter. From there, we translate this foundation into consitant stand concepts that can easily scale from 18 to 62 m², without losing impact or recognisability.
Next, we design exhibition stands specifically for international food trade shows such as PLMA in Amsterdam, Anuga in Cologne and SIAL in Paris. Each event has its own dynamics. PLMA focuses strongly on private label buyers, while Anuga and SIAL demand international visibility and brand positioning.
In addition, we work with sustainable wooden constructions and high-quality finishes. Product displays, tasting units and a welcoming hospitality area are seamlessly integrated. During build-up, our project team ensures an efficient realisation across the Netherlands, Germany and France. Thanks to a long-term partnership, we understand Kaptein’s products, processes and goals in detail.
Recognition, flexibility and brand experience
The result is a series of stand Kaptein solutions for food trade shows with a consistent look across multiple events and years. Visitors immediately recognise the brand, while interchangeable graphics and product presentations keep the stand relevant. Above all, the stands create an inviting environment for personal meetings, meaningful conversations and long-term relationships within the international food sector.
Exhibition stands for international food brands
Are you looking for a stand that strengthens your brand at international food trade shows? Contact us and discover how we design and build sustainable, fully wooden exhibition stands that perfectly match your brand story.
