Trade Show: InfraTech
Modular Stand GMB
InfraTech is the event where professionals from the infrastructure sector come together. For GMB, this was the perfect opportunity to strengthen their visibility within the industry and showcase their expertise. A strong brand experience was at the heart of their participation—creating a stand that not only caught the eye but also embodied the character and core values of GMB.
Location
Rotterdam
Surface Area
45 sqm
Challenge Connects
The stand design was eye-catching and distinctive, fully aligned with the identity of GMB Civiel. With a sleek and modern aesthetic, the space was open and inviting, reflecting GMB’s forward-thinking approach. Clear branding and visual storytelling immediately conveyed their core message: Challenge Connects.
Modular & Sustainable
GMB approached Eldee with the request for a stand that could be reused for at least two exhibitions. The solution? A modular system constructed from aluminum frame structures, combined with custom-made wooden elements. This design allows for flexible reuse, adapting to different exhibition spaces, perfectly aligning with GMB’s commitment to sustainability and resource efficiency in their projects.
Interaction & Experience
The success of an exhibition stand largely depends on its ability to attract and engage visitors. GMB took a smart and interactive approach by incorporating live illustrators at their stand. Visitors were encouraged to share their thoughts on key topics such as circularity, digitalization, and employee well-being. Their insights were transformed into unique, real-time artworks, creating an interactive and dynamic experience. This not only sparked curiosity but also facilitated meaningful discussions and valuable connections.
Looking for a modular stand that is both impactful and reusable? At Eldee, we design and build flexible, sustainable stand solutions that can adapt to multiple exhibitions. Let’s create a stand that grows with your brand! Get in touch today to explore the possibilities.
