Trade Show: InfraTech
Mobilis
At InfraTech, Mobilis TBI showcased how a well-thought-out stand strategy can both attract and retain attention. Their goal? To present the power of their Mobriq system: an innovative construction system with prefab beams that can be assembled quickly and efficiently.
Location
Rotterdam
Surface Area
48 sqm
A stand that stands out
The solution? A stand that literally reflected the fast-construction Mobriq system. With an abstract design and a nod to Mondrian’s art, the stand seamlessly aligned with Mobilis’ brand identity. Bold colors, sleek cubes, and a dynamic layout created a powerful and recognizable visual.
Stopping power
The open structure made it easy for visitors to step inside—no barriers, just an inviting and inspiring space. The combination of abstract elements and vibrant colors gave the stand a fresh and energetic appeal. Thanks to the striking design and strong brand identity, the stand remained in the spotlight and consistently attracted a steady flow of interested visitors.
Interaction & Experience
An attractive stand is one thing, but how do you keep visitors engaged? Mobilis TBI took a smart approach with interactive elements. Live presentations about the Mobriq system gave visitors direct insights into its benefits and applications. Additionally, there was a strong focus on career opportunities at Mobilis, with a racing simulator as an extra attraction where visitors could test their skills.
The playful use of shapes and colors made the stand visually appealing and perfect for social media. An Instagrammable wall encouraged visitors to take fun selfies as a memento of the InfraTech fair.
A trade fair stand is more than just a presentation. This stand struck the right chord by creating an experience that left a lasting impression and reinforced the Mobilis brand story.
