Trade Show: InnoTrans
Two-storey booth Sécheron
For our client, Sécheron SA, we delivered an impressive two-story booth spanning 150m² at InnoTrans in Berlin. From creative design to precise construction, every aspect was tailored to meet the client's unique needs. The booth not only adhered to Sécheron SA’s corporate identity but was also designed to be functional and inviting for visitors at the trade show.
Location
Berlin
Surface Area
150 sqm
Striking Stands
Sécheron SA is composed of two distinct business units, each with specific requirements and product presentations. Our design approach focused on integrating these units into one harmonious and well-organized booth. The challenge lay in accommodating the varied specifications of the products and managing numerous adjustments from various stakeholders. Through close communication and quick modifications to product layouts, drawings, and construction, our team maintained flexibility and delivered a carefully crafted design tailored to the client’s needs.
A welcoming reception desk at the entrance served as the first point of contact, while the clear layout guided visitors seamlessly to the product presentations and business units, ensuring a smooth and efficient navigation experience.
Upper-Level Lounge
On the upper level, we created a comfortable lounge area with a self-service bar, providing a relaxed atmosphere for hosting clients. A semi-private section was also incorporated for management discussions, offering both privacy and comfort in a professional setting.
Result: Effective and attractive presentation
The final result was a functional and visually appealing booth that perfectly matched the Sécheron Hasler Group's requirements. The clear and inviting design attracted visitors, while the upper level provided an ideal space for business conversations and building client relationships.
Watch the aftermovie to hear Sécheron speak about their experience and collaboration with Eldee for InnoTrans.
