WoTS 2026: the technology event for industry and automation

From 22 to 25 September 2026, WoTS 2026 will take place at the Jaarbeurs in Utrecht. The World of Industry, Technology & Science (WoTS) is one of the largest technology trade fairs in the Benelux, bringing together over 20,000 professionals from various industrial sectors.

The exhibition focuses on technological innovation, industrial automation, and smart production solutions. Companies, engineers, researchers, and decision-makers come together to discover new developments and exchange knowledge.

A meeting place for technology and innovation

WoTS is known as a platform where technology and industry come together. During the event, companies present their latest solutions and innovations in industrial technology.

The exhibition consists of several thematic areas, including:

• Industrial Automation
• Industrial Processing
• Industrial Electronics
• World of Motion & Drives
• Laboratory Technology

By bringing these different worlds together, WoTS provides a comprehensive overview of technological developments within the industry.

Why it’s valuable to participate in WoTS

For companies active in technology and industry, WoTS is an excellent opportunity to expand their network and showcase innovations.

Key benefits of participation
Direct contact with professionals
The exhibition attracts more than 20,000 industry visitors, including engineers, buyers, and technical specialists.

New business opportunties
Over 430 exhibitors use WoTS to present new products and meet potential clients. The marketing value lies not only in visitors but also in the synergy between exhibitors:

• New collaborations: Many business opportunities arise through interaction with fellow exhibitors offering complementary technologies.
• Trend spotting: You gain instant insight into where the industry is heading, allowing you to better align your marketing message with current market needs.

Networking within the sector

The exhibition brings together multiple industries, creating opportunities for new partnerships.

Strategic ROI

To participate in WoTS 2026, the floorprice per square meter ranges between €145,- and €245,- depending on whether you are a member of an organizing association such as FHI.
Some benefits of WoTS are not immediately measurable in euros but are crucial in the long term:

• Retention ROI: You connect with existing clients. Retaining just one major client can justify the entire investment.
• Employer branding: Technical talent is scarce. Presenting your company at WOTS helps attract new engineers.
• Market intelligence: You see 430 competitors and partners in one place. The insights you gain can save months of market research.

The role of a strong exhibition stand

At a trade fair with over 430 companies, presenting your brand and technology clearly is essential. A well-designed exhibition stand helps attract visitors and initiate conversations.

An effective stand helps to:

• Stand out in a busy exhibition environment
• Present your technology and innovations clearly
• Create a comfortable space for meetings
• Deliver a strong brand experience

Preparing for a technology trade fair

A successful trade fair participation starts well before opening day. WoTS will take place in halls 7, 8, 9, and 11 of the Jaarbeurs Utrecht.

In addition to content preparation, practical matters need to be arranged, such as:

• Logistics and transportation of materials
• Technical connections and facilities
• Planning demonstrations and presentations
• Inviting relations and clients

By planning these aspects properly, companies can make the most of their presence at the exhibition.

WoTS 2026 at a glance

• Location: Jaarbeurs Utrecht
• Date: 22 – 25 September
• Visitors: Thousands of industry professionals
• Exhibitors: Companies from technology, automation, and industry
• Focus: Automation, industrial technology, electronics, and innovation
  
  Source: WoTS
  

Ready for WoTS 2026?

Are you considering exhibiting at WoTS 2026 or another technology trade fair? Proper preparation and a clear exhibition strategy will help you get more out of your participation.

Request a no-obligation exhibition stand quote and discover the possibilities for your next trade fair.

Curious how we translate your specific wishes into a stand design? Make an appointment.