Trade Show: Horecava
Stand Boba Supply
Horecava is the leading hospitality trade fair in the Netherlands, attracting thousands of professionals from the food and beverage industry. At this event in RAI Amsterdam, Boba Supply stood out with a creative exhibition concept: two stands positioned opposite each other. This smart layout not only maximized visibility in busy aisles but also created a consistent brand experience within a relatively compact footprint.
Location
RAI Amsterdam
Surface Area
25 / 10 sqm
From concept to realization at Horecava
The design reflected Boba Supply’s brand identity with pastel colors, playful bubble motifs, and a light, welcoming look. The dual-stand concept boosted visibility and gave each space a clear role: one for live bubble tea preparation, the other for tasting and interaction. Built with lightweight modular materials, the stands combined warm wooden details, digital screens, and open shelving for a dynamic presentation. Despite functioning separately, the consistent design ensured one unified brand experience.
Dual stand concept
The dual-stand concept delivered a lively and effective visitor experience. Different visitor flows were attracted, making it easy for attendees to engage with the brand. Separating preparation and interaction created clarity and focus, without compromising brand identity. Even with the compact 25 m² and 10 m² surfaces, Boba Supply achieved a striking, professional presence that appealed to both new prospects and existing partners.
Planning to exhibit?
Planning to exhibit at Horecava or another trade fair? With a creative stand design you boost visibility, attract more visitors, and strengthen brand perception. Contact us today to discover how we can make your exhibition a success.
