Trade Show: ICT & Logistiek
Stand Boltrics
For Boltrics Professionals, we delivered a powerful exhibition stand at the ICT & Logistiek trade fair in Utrecht, The Netherlands. Building on the success of previous projects, the brand identity was further developed and sharpened. As a result, the stand clearly communicated Boltrics’ expertise, while creating a dynamic environment in which complex software solutions were easy to understand and experience.
Location
Jaarbeurs Utrecht, the Netherlands
Surface Area
40 sqm
Recognisable Boltrics design at ICT & Logistiek
The ICT & Logistiek stand for Boltrics Professionals is designed from a strong and consistent brand foundation. By using earlier stands as a starting point, there was room to refine the visual identity and translate it into a more powerful spatial concept. Clean lines, derived directly from the Boltrics logo, form the backbone of the design. These elements create a distinctive and recognisable look and ensure clear sightlines and an open, energetic feel on the exhibition floor.
Clarity was the guiding principle throughout this ICT & Logistek stand. Every element has a clear purpose, ensuring that nothing distracts from the content. The open and logical layout helps visitors intuitively find their way around the stand. The demo area was positioned as a central focal point, where visitors could experience the logistics software in a practical and accessible way. Adjacent to this, the bar area provides space for hospitality and in-depth conversations. By carefully considering visitor routes and the stand’s position within the hall, the design naturally connects with the flow of the exhibition.
During the build and delivery phase, attention to detail was key. Materials, lighting and finishes were carefully aligned to create a calm, high-quality appearance that perfectly reflects the professional character of the Boltrics brand.
Visible impact at ICT & Logistiek
The Boltrics exhibition stand radiates calm, professionalism and trust. Visitors quickly feel comfortable entering the stand and are encouraged to spend time exploring the solutions on display. The clear brand structure strengthens recognition and ensures a consistent brand experience. As a result, the stand supports meaningful conversations and focused interaction with the right target audience.
Want to stand out at ICT & Logistiek trade show?
Do you want to present your organisation with impact at the ICT & Logistiek trade fair and connect with the right audience? We design and build exhibition stands that combine clarity, brand experience and content. Get in touch with us to discuss your ambitions and receive a tailored stand concept with a clear proposal.
