Trade Show: Update Event       


"As the wind of change blows, some people build walls, and others build windmills," according to an ancient Chinese proverb. And the latter is what we're going to do during the Update Event 2023. Breaking down walls and taking steps together towards a smart, safe, and sustainable future. One that is carbon-neutral, with electricity as the primary source of energy. Because that future doesn't begin tomorrow, but now!


AFAS Theater Leusden

Surface Area

100 sqm



Super smart walls for ABB

A high-end inspiration route? Bring it on! The ABB Update Event. Engaging speakers, knowledge sessions, and… if we may say so… a truly beautiful inspiration route with custom event decor.

Along the inspiration route, Eldee provided the production and installation of the information and product units, which are real mood enhancers and executed in the well-known ABB corporate style. The Demo-Pods are surrounded by the latest ABB innovations, ready to allow visitors to try and experience them.

Be inspired!

Other projects

Beursstand en decorstukken voor The Branding Club

The Branding Club

Exhibition: Retail Fair / Horecava The Branding Club At Eldee, we love to think outside the box. This time, we took on a unique challenge: life-sized bags as super cool decor pieces for The Branding Club's booth at the Retail…

Bruynzeel – PROVADA – 2019

"Clearly explaining to customers what we stand for and what we can do for them," says Bruynzeel Kitchens. Developing the theme 'The Customer Journey' into a booth concept was the challenge that Eldee's team took on. The result?

O.R.S. Lek en Linge – Culemborg – 2022

We were approached by the high school O.R.S. Lek en Linge in Culemborg to collaborate on the development of a technical practical classroom at their VMBO location. The mission: to inspire all primary school children and teachers for technology.