Exhibition Stand Design – Dr. Brown’s at Baby & Parenting Fair Amsterdam

Brand Experience at the Baby & Parenting Fair

Dr. Brown’s is internationally recognized for its innovative baby bottles. To emphasize this strong brand identity, we placed the iconic bottle shape at the heart of the stand design. Crafted from durable forex and positioned on the tallest wall, this eye-catching element created instant recognition among parents visiting the Baby & Parenting Fair.

Personal and inviting stand design for consumers

At a consumer-oriented event like the Baby & Parenting Fair, stand design needs to feel more personal and emotionally engaging compared to business exhibitions. The Dr. Brown’s booth combined functionality with a warm and approachable look. White surfaces and natural wood tones created an open and inviting atmosphere, while large lifestyle visuals told the brand story in a relatable way, directly connecting with families and caregivers.

Key consumer-focused features included:

• Sales counter for direct consumer interaction and on-site sales
• Slatwall display to present products in a clear and accessible way
• Spacious storage area to ensure sufficient stock during busy fair days

Flexible and Tailored Exhibition Stand Construction

Every Baby & Parenting Fair stand design requires flexibility, as consumer needs and expectations can differ greatly from professional visitors at B2B trade shows. For Dr. Brown’s, the initial concept was refined together with the client and optimized based on their feedback. To make the most out of a limited budget, we introduced several smart adjustments, without compromising on brand impact or functionality. By actively thinking along with the client, we ensured that every design choice delivered maximum value.

Thanks to our agile way of working, we were able to implement changes quickly. Even in the final weeks before the event, ensuring the booth perfectly aligned with brand goals, practical requirements, and budget expectations.