Cazander

Holland Park shines at METPACK with its overarching booth

Every three years, Messe Essen becomes the most significant global meeting place for the international metal packaging industry with the METPACK trade fair. This year, Cazander managed to capture all the attention with their breathtaking Holland Park booth. A true sensation that visitors couldn't let pass by unnoticed.

Collaboration

The Holland Park concept brought together four participating companies: Cazander, Unimaq, Veldkamp, and VMI. These companies shared a joint booth, complete with an inviting circular bar. Each company had its own demo unit, allowing them to present their products in a professional and attractive manner to the public.

Concept and Execution:

Cazander commissioned us to transform their concept for Holland Park into an impressive 3D booth design. With the striking orange color and a unique 'Wow Effect' in mind, we got to work. We decided to integrate Dutch style into the booth design, with the standout feature being the intricately cut 'Skyline of the Netherlands.' This unique detail added an unmistakable Dutch touch to the booth and left an unforgettable impression on visitors.

Interactive Element:

To attract even more attention, a genuine Dutch game element was added: a shuffleboard on the booth. This playful addition created a friendly atmosphere and got visitors engaged.