Stand Hakkers

From concept to Stand

In collaboration with an advertising agency responsible for the anniversary campaign, we translated the concept into a powerful stand design. A stand that not only showcased Hakkers’ rich history but also reflected their forward-thinking vision for the future.

A stand that makes impact

With a surface area of 77m² and a height of 5 meters, the Hakkers stand was a true eye-catcher on the exhibition floor of Rotterdam Ahoy. One of the key visual elements was the use of slanted lines, consistently applied throughout the design. This gave the stand a dynamic and modern character, perfectly aligned with Hakkers' innovative identity. The clean lines and contemporary look resulted in a bold and forward-thinking appearance.

Beyond its striking design, the stand was highly functional. It provided ample space for product presentations, conversations, and interaction. The combination of open and semi-private areas created a well-balanced environment—visible and inviting, yet offering secluded spaces for discussions. This made the stand not just a visual highlight but also a welcoming space where visitors felt comfortable and engaged.

Stand theme

Visitors were taken on a journey through time with the theme “Take a Trip Down Memory Lane.” Innovations were presented in an accessible and engaging way, with the iconic Domain docks as a central design element. The stand exuded warmth and hospitality, making it an inviting space for meaningful conversations.

A strong statement at InfraTech

With this stand, Hakkers made a bold statement: 150 years of innovation—and the future is just beginning. A powerful blend of history, expertise, and forward vision, brought to life through a striking and well-thought-out exhibition design.