Trade Show: InfraTech

Stand Hakkers

“A trip down memory lane”. InfraTech 2025 was not just another trade fair for Hakkers - it marked the festive kickoff of their 150th anniversary. A century and a half of innovation, craftsmanship, and progress deserved to be celebrated in a big way. The exhibition stand became a stage where past, present, and future merged into one impressive design.

Location

Rotterdam

Surface Area

77 sqm

Exhibition Stand Rotterdam Ahoy

From concept to Stand

In collaboration with an advertising agency responsible for the anniversary campaign, we translated the concept into a powerful stand design. A stand that not only showcased Hakkers’ rich history but also reflected their forward-thinking vision for the future.

A stand that makes impact

With a surface area of 77m² and a height of 5 meters, the Hakkers stand was a true eye-catcher on the exhibition floor of Rotterdam Ahoy. One of the key visual elements was the use of slanted lines, consistently applied throughout the design. This gave the stand a dynamic and modern character, perfectly aligned with Hakkers' innovative identity. The clean lines and contemporary look resulted in a bold and forward-thinking appearance.

Beyond its striking design, the stand was highly functional. It provided ample space for product presentations, conversations, and interaction. The combination of open and semi-private areas created a well-balanced environment—visible and inviting, yet offering secluded spaces for discussions. This made the stand not just a visual highlight but also a welcoming space where visitors felt comfortable and engaged.

Stand theme

Visitors were taken on a journey through time with the theme “Take a Trip Down Memory Lane.” Innovations were presented in an accessible and engaging way, with the iconic Domain docks as a central design element. The stand exuded warmth and hospitality, making it an inviting space for meaningful conversations.

A strong statement at InfraTech

With this stand, Hakkers made a bold statement: 150 years of innovation—and the future is just beginning. A powerful blend of history, expertise, and forward vision, brought to life through a striking and well-thought-out exhibition design.

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