Exhibition: Retail Fair / Horecava

The Branding Club

At Eldee, we love to think outside the box. This time, we took on a unique challenge: life-sized bags as super cool decor pieces for The Branding Club's booth at the Retail Autumn Fair in Trade Mart Utrecht.



Surface Area

20-24 sqm


2023 / 2024

Exhibition stand and decor pieces forThe Branding Club

3-meter-high Decor pieces

In the welcome hall of the Trade Mart, we placed an impressive 3-meter-high bag as a striking eyecatcher. This gigantic bag serves as an inviting element to attract visitors' attention and guide them to The Branding Club's booth. What makes this item unique is that visitors can walk through the bag.

Luxury Retail Bag on the Booth
On the booth, we constructed a luxury retail bag, equipped with shelves to stylishly display products. Smartly integrated into this unique decor piece is a lockable storage space.

Re-use of materials
Subsequently, the same concept was used as the basis for their booth at the Horecava 2024 trade show. One of the bags was converted into a cocktail bar, which acted as a magnet for visitors.

Be inspired!

Other projects

ABB – Update Event – 2023

A high-end inspiration route? Bring it on! The ABB Update Event. Engaging speakers, knowledge sessions, and… if we may say so… a truly beautiful inspiration route with custom event decor.

Metaglas – Showroom -2017

Interior Design: Showroom Metaglas  Your showroom is often the place where your customer can see, touch, taste, or experience your product. It's a unique opportunity to personally connect with your target audience. The perfect opportunity to present yourself in the…

Bruynzeel – PROVADA – 2019

"Clearly explaining to customers what we stand for and what we can do for them," says Bruynzeel Kitchens. Developing the theme 'The Customer Journey' into a booth concept was the challenge that Eldee's team took on. The result?