Trade Show: BimWorld en Batimat
Trimble Inc.
It's bustling at Trimble's booths; visitors easily step into the booth, often linger for a moment, and leave well-informed. Find out what ingredients contribute to this formula for success.
Location
BIMWorld & Batimat Paris
Surface Area
72 - 99 sqm
Client Request
Trimble's wishes: a booth that can be used twice for presentations at both Batimat and the BimWorld trade shows.
We would like to show visitors to the booth all the ins and outs of Trimble software, let them experience it, and also allow them to test the software themselves.
The atmosphere of the booth should clearly reflect the approachable, clear, and sleek character of our company.
The Solution
We designed small custom workpods. These workstations serve as both presentation and workspaces. Each workstation is equipped with a table and two stools. Easily accessible, both for the 'wait and see' types and for those who want to dive right in.
Our undivided attention was given to the booth's layout. We established a very clear and natural layout. This layout ensures that a large number of visitors can be on the booth at the same time without it feeling too crowded.
The major eye-catchers provide framing, visibility, and a 'welcome to Trimble' feeling.
The Result
Trimble looks back on two highly successful trade shows. They were well-attended with a high number of visitors to the booth, high-quality contacts, and excellent leads. For us, Team Eldee, the icing on the cake was the lovely compliment we received.
Roman Walter – Trimble Inc.